Targeting Potential Customers

Determine all customer categories for whom you intend to provide your products/services using your business model. Begin by defining the customer and identifying a few demographic characteristics such as income, marital status, age, location, etc. Afterwards, you can develop the profile of the ideal customer by looking at the picture below and answering the following questions:

"Customer profiling", as a strategic assessment method, is a powerful tool that allows you to delve beyond the surface of demographic characteristics and comprehensively understand your customers' environment, behavior, concerns, and desires. Customer profiling facilitates the design of a robust business model because having a detailed customer profile spearheads the creation of a more efficient value proposition, practical ways to interact with customers, and appropriate customer relationships. Consequently, it helps you better understand what is truly important to your customers and what they are willing to pay.