Marketing Channels


STRUCTURE OF MARKETING CHANNELS


PROMOTING

How do you increase customer awareness of your products and services?

ASSESSMENT

How do customers help you evaluate your organization's value proposition?

ACQUISITION

How do you help your customers purchase specific products and services?

DELIVERY

How do you deliver your value proposition to the customers?

AFTER-SALES

How do you provide after-sales service support?


TYPES OF MARKETING CHANNELS

Marketing channels refer to businesses' different tools and platforms to promote and distribute their products and services to their target market. These channels include a variety of strategies, ranging from traditional marketing to digital marketing, which we will briefly discuss below:

TRADITIONAL MARKETING
CHANNEL
CANALUL TRADITIONAL
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DIGITAL MARKETING
CHANNEL
DIGITAL MARKETING CHANNEL
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TRADITIONAL MARKETING
CHANNEL

    Examples of Traditional Marketing:
  • - Print media (newspapers and magazine ads, newsletters, brochures, and other printed materials)
  • - Broadcast media (radio and TV ads)
  • - Direct mail (flyers, postcards, catalogs)
  • - Telemarketing
  • - World of mouth

    Benefits:
  • - Proven techniques with a high rate of success
  • - Long-standing initiatives that the public already understands
  • - Metrics for ensuring success
TRADITIONAL MARKETING CHANNEL

DIGITAL MARKETING
CHANNEL

    Examples of Digital Marketing:
  • - Websites
  • - Social network sites
  • - Content marketing
  • - Banner ads
  • - Social media ads
  • - Marketing videos

    Benefits:
  • - Cost-efficient methods of marketing
  • - Unmatched customer reach
  • - Direct response from the targeted customer
DIGITAL MARKETING CHANNEL

Explore various types of channels when marketing your business, as noted below:

MARKETING CHANNEL


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